Twitter Candy Store

N/A Collective, Union Square, NY, September 2019

The Twitter Candy Shop was created as a surprising extension to the larger Twitter subway campaign “Twitter is…” at Union Square in NYC. The campaign’s intention was to communicate the shift in Twitter’s approach to addressing consumers in the future while creating a fun activation based on tweets.

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The pop-up took shape as a glass mobile trailer with an interior that looked like a sleek modern boutique mixed with playful Willy Wonka chocolate factory-style activations. Individual candy stations were inspired by tweets found on the Twitter website.

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Over the course of six hours, brand ambassadors gave out free candy and invited passersby to step into the Candy Shop and help themselves to Twitter branded popcorn, hard candy, chocolates, gummy bears, and fortune cookies all tucked into the paper bag with tweets.

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